We are FLS Company, a 100% independent liquor company in the Netherlands. For more than 20 years, our sales and marketing organisation has focused on developing and marketing products and the associated experience.
What do we stand for?
We are an actively involved partner of our wholesalers and entrepreneurs and help them promote the sale but especially the circulation of their products. For example, FLS Company is in direct contact with a large distribution network, thanks to which our products can be purchased virtually anywhere. This network encompasses the retail sector, liquor stores, self-service wholesalers and (food service and catering industry) wholesalers. In addition, FLS Company has a dedicated sales force active in over 5,000 outlets. They are assertive, creative, proactive in coming up with solutions together with clients and entirely service-oriented.
In the area of events, FLS Company works together with the biggest event partners in the Netherlands. In addition to our Dutch coverage, we are also experienced in marketing our products in some 16 countries – with more countries being added every year. It is due in part to this that we have intensive contact with international wholesalers.
All FLS Company products have been developed and marketed by the company itself except for Cavôda Vodka. Product development stems from market demand. We observe these demands and trends, respond to them and develop products which entrepreneurs can truly use. Our objective is always to create added value with our products for the entrepreneur’s existing product range. Due in part to this, actively working with our portfolio results in experience and revenue.
Branding and experience
An active online community has been formed through intensive interest in our products. For example, all of the brands you can find online are also on social media. And thanks to our strategic approach, this all benefits the ultimate branding of the products.
Guaranteeing the quality and appearance of our products is easily accomplished by our own Media & Graphic Design department. It is in part due to this that we can quickly deploy customised activations in various channels and tie into current events.
We link our experience, acquired by launching multiple products ourselves, to our creative and ambitious team. With our products, we have proven that we are able to create brands with success, experience and attention based on our own vision of brand building.