The distribution of our brands and POS (Point Of Sale) materials is handled by several partners. These channels were chosen due to the logical path for distributing beverages on the Dutch and international market to retailers and beverage wholesalers. They take care of the import and distribution of more than 700,000 hectolitres of beverages annually for its members and third parties.
They ensure effective and efficient distribution and supporting services for low costs. For customers, they bundle the volumes of the various partners into one administrative and logistics flow. In addition, our largest partner is also a distributor for a large number of breweries, beverage companies and brand owners.
Our distributors have as their customers almost all the Dutch food service and catering wholesalers and beverage merchants, self-service wholesalers, liquor stores and liquor organisations and retailers. They deliver to a large number of customers throughout the Netherlands every day. They also supply products to their customers based on a fixed route schedule. They deliver to more than 1,200 SKUs (Stock Keeping Units). They work with a state-of-the-art ERP system and a modern warehouse management system, and jointly they have more than 11,000 m2 of warehouse space.