Since the introduction of Flügel in 1996, life has been one big party. The drink originated in the après-ski resorts, from where it found its way to young revellers at discos, party venues and festivals. As a true market leader, Flügel has rapidly conquered party-going Europe!
The ritual and the experience
You don’t drink Flügel alone. You drink it together to toast a friendship or just to add to the fun of the party. Consumers create their own experience around the product. Tap the bottle several times on the bar, place the cap on your nose and put the bottle to your lips. A small bottle with big character, making memorable moments. Small shot, big party!
Flügel gets the party going with unique rituals and supporting POS materials, which not only add fun and experience to your business, but also generate extra turnover. It’s an additional product, so it won’t jeopardise your other drinks sales. It’s always drunk alongside other products and everyone loves it!
– Based on red vodka
– Contains 10% alcohol
– 20 ml bottle
– Gluten free
– The ritual: a distinguishing festive sales ritual for added fun and experience
– Is always sold alongside other consumer products -> additional sales
– Sales support with prominent POS material and tailor made hospitality promotions
– People don’t drink a shooter, they drink Flügel!